Privacy Policy

Last Updated: November 5, 2025

At Guatape Local Tours (operated by Land To Enjoy, RNT 47826), accessible from https://guatapelocaltours.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Guatape Local Tours and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at support@guatapelocaltours.com.

1. Information We Collect

We collect only the necessary information to process your booking, ensure your safety, and comply with local travel insurance laws.

  • Booking Information: When you make a reservation, we collect your name, email address, and phone number (for WhatsApp contact on the day of the tour).
  • Passenger Details for Insurance: To activate the mandatory travel accident insurance (included in your tour), we are required to collect the full name and identification number (Passport ID or Citizenship Card) for EVERYpassenger in your group, including children and infants.
  • Payment Information: We do NOT store your credit card details on our servers. All payment transactions are processed securely through our third-party payment gateway, Bold, which adheres to strict PCI-DSS security standards.
  • Usage Data: We may collect anonymous information on how the Service is accessed and used (e.g., IP address, browser type, pages visited) via tools like Google Analytics to improve our website.

2. How We Use Your Information

We use the collected data for various purposes:

  • To process and confirm your tour reservation.
  • To communicate with you regarding your booking (e.g., pickup reminders, changes).
  • To provide customer support via email or WhatsApp.
  • To fulfill our legal obligations (e.g., travel insurance registration).
  • To improve our website and services through anonymous analytics.

3. Sharing Your Data

We respect your privacy and will never sell your personal data. We only share your necessary data with the following trusted partners for operational purposes:

  • Tour Operators & Insurance: We must share the full names and identification numbers of all passengers with our local tour operator partner in Guatapé. This is strictly necessary for them to:
    1. Register your group for the mandatory travel medical insurance policy before the tour begins.
    2. Manage operational logistics (like bus manifests) on the day of your tour.
  • Legal Requirements: We may disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., local police or tourism authorities).

4. Data Security

We use industry-standard SSL encryption (https://) to protect your data during transmission. While we strive to use commercially acceptable means to protect your Personal Data, remember that no method of transmission over the Internet, or method of electronic storage is 100% secure.

5. Third-Party Services & Analytics

  • Google Analytics: We use Google Analytics to track and report website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on.
  • WooCommerce: Our store is powered by WooCommerce. They may collect non-sensitive data to help us manage our store effectively.

6. Your Rights (GDPR & CCPA)

Depending on your location, you may have certain rights regarding your personal data, including:

  • The right to access, update or to delete the information we have on you.
  • The right of rectification (to correct inaccurate information).
  • The right to object (to restrict our processing of your data).
  • The right to data portability (to receive a copy of your data).

To exercise any of these rights, please contact us at support@guatapelocaltours.com.

7. Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”) directly. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: support@guatapelocaltours.com